Each of our products has a BBE date on the rear of the pouch. We set our recommended ‘Best-Before’ dates to ensure that customers consume their products while at their maximum quality. After the product’s expiry date has passed, customers may find a natural deterioration in the quality of the product, where the item may start to change in taste, colour and/or texture. This is more of a quality issue rather than a safety concern, as the food will be safe to eat after this date but may not be at its best; its flavour and texture might not be as good as it was prior to this date.